The Play Nest is a children’s play product built around imagination, role-play, and open-ended creativity. The branding needed to feel warm, friendly, and tactile, while still being structured enough to work across both physical and digital products.

I developed a playful yet considered visual identity, designing a suite of illustrated activity books and supporting print materials that encourage children to explore different real-world roles — from cafés and construction sites to vets and hairdressers. Colour, typography, and layout were carefully balanced to remain engaging without overwhelming, allowing the content itself to lead the experience.

The result is a cohesive brand system that feels approachable and fun, while remaining flexible, scalable, and production-ready — designed to grow with the product as new themes, formats, and ideas are introduced.