Moka is a bold coffee brand concept built around simplicity, repetition, and strong visual rhythm. The identity explores a modern, graphic approach to coffee branding, combining a confident red-and-cream colour palette with a distinctive, flowing pattern inspired by movement, aroma, and ritual.

The concept extends across cups, sleeves, lids, and packaging, focusing on consistency and instant recognisability in both physical and digital contexts. Strong typography and minimal layouts allow the brand to feel contemporary and premium, while the playful pattern adds warmth and personality.

Designed as a fully realised visual system, Moka demonstrates how a cohesive brand identity can scale across touchpoints while remaining bold, flexible, and unmistakable on the shelf.