Adeline is a refined brand identity concept developed for a heritage-inspired business, balancing elegance, tradition, and restraint. The visual direction draws on classic typography and formal detailing, paired with a deep green palette to evoke longevity, trust, and quiet confidence.

The concept explores how a timeless identity can be expressed consistently across signage, stationery, and print applications. A considered typographic system and minimal layouts allow the brand to feel established and premium, while subtle variations in mark and composition add flexibility across different touchpoints.

Designed as a cohesive and enduring visual system, Adeline demonstrates an approach to branding that prioritises clarity, craftsmanship, and longevity over trend-driven design.