Coastline is a contemporary surf-inspired clothing brand concept rooted in simplicity, lifestyle, and movement. The identity draws on coastal culture and outdoor freedom, balancing clean typography with relaxed imagery to create a brand that feels calm, confident, and wearable.

The concept explores how a modern surf brand can live across apparel, labels, and digital touchpoints, with a focus on subtle branding, considered colour palettes, and natural textures. Product applications are intentionally understated, allowing the clothing and lifestyle imagery to lead rather than overpower.

Designed as a cohesive visual system, Coastline demonstrates how brand, product, and digital experience can work together to evoke a sense of place, season, and community.