The PHL Insurance Brokers website was redesigned to modernise the company’s digital presence and better reflect its position as a professional Lloyd’s insurance broker.

The existing website had become outdated in both design and structure, with an inconsistent visual style that did not accurately represent the business or its expertise. A key objective of the project was to create a clearer, more contemporary website that communicated credibility, trust and professionalism, while providing a solid foundation for future growth.

The redesign focused on clarity, consistency and confidence. Content was restructured to present PHL’s services and expertise in a more logical, accessible way, helping visitors quickly understand who the company is, what it does and how it can help. Navigation and page layouts were simplified, improving usability across desktop, tablet and mobile devices.

A new visual identity was developed as part of the project, evolving naturally from PHL’s existing logo. This ensured continuity with the brand’s established presence while introducing a more cohesive and modern design language. Colour, typography and layout choices were carefully considered to create a consistent look and feel across the site, reinforcing the company’s professionalism and authority within the insurance sector.

The result is a clean, modern website that brings clarity and cohesion to PHL’s online presence — aligning the company’s digital identity with its reputation, and providing a clear, confident platform for clients and partners alike.